App acquisition
Buying an app with seller financing: a practical path to ownership
Learn how seller financing, purchase options and sweat equity can support an app acquisition, with profit-sharing examples and repayment checks.
Guides
Guides and comparisons for choosing software, shipping subscriptions, and making better product decisions.
How we research and write
App marketing
How to advertise on ChatGPT: plan your first app or SaaS test
Learn how ChatGPT ads work, check advertiser access, choose billing, write useful creative, and measure a first campaign for your app or SaaS.
AI operations
Be your own forward deployed engineer: AI workflows for app owners
Use forward deployed engineer methods to improve your own SaaS or mobile app: map a workflow, choose where agents fit, test it, and measure the full cost.
App growth
ASO keyword research: audit relevance before chasing volume
Audit App Store keyword research exports, reconcile conflicting rankings, reject irrelevant terms, and document the evidence in a downloadable worksheet.
App growth
Product page optimization: choose screenshot concepts before you A/B test
Choose App Store screenshot concepts with an audience survey, then use Apple product page optimization to test download conversion and interpret the result.
Business acquisition
AI rollups: how to buy a business and improve it with AI
Learn how AI rollups work, what buying a business with 20% down really costs, and how the buy-and-improve approach applies to mobile app portfolios.
App growth
How to market an app after building or buying it
A step-by-step mobile app marketing strategy: research customers, build your offer, create ads, launch a test, and measure acquisition costs and retention.
App growth
How we make AI UGC-style reaction videos for mobile apps
See how we make AI UGC ads for mobile apps: turn a portrait into a short reaction, pair it with a text hook, and lead into an app demo.
App acquisition
App acquisition due diligence: what to check before buying an app
Verify app revenue, profit, retention, market demand, code ownership, and transfer risks before buying. Includes worked valuation examples and a calculator.
App monetization
Apple Retention Messaging: how to request API access and prepare your cancellation flow
Learn what Apple Retention Messaging does, how to request real-time API access, and when to use App Store Connect, your own backend, or RevenueCat.
App acquisition
Buying an app vs building one: tradeoffs and where to look
Compare buying an existing app with building from scratch, find app marketplaces, and use a practical checklist to screen acquisition deals.
App growth
Country tiers in digital advertising: choosing your app's markets
Explore Tier 1, Tier 2, and Tier 3 country tables with ISO codes, compare customer acquisition costs, and choose which markets to test for your app.
App monetization
RevenueCat subscriptions in Expo: setup and test plan
Connect products, offerings, and entitlements in an Expo app, then check purchase, restore, and expiry behavior with a concrete subscription test plan.
App monetization
App subscription launch checklist: interactive tool
Build a tailored iOS and Android subscription release checklist, track evidence and progress, export the results, and generate an AI code-review prompt.
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