AdMob revenue calculator
Estimate mobile ad revenue from your audience, ad frequency, and eCPM. Compare banner, interstitial, and rewarded ads with your own assumptions.
Your app, your assumptions
Start with the sample, then use your own traffic and eCPMs. All amounts are in USD.
Average users who open your app each day.
Average across your daily active users.
Ad formats
30 days approximates one month.
Estimated 30-day revenue
$3,840
$128.00 per day with steady traffic
Revenue by format
If eCPMs change
Same traffic and ad frequency; every format’s eCPM moves by 25%.
Use served impressions, not ad requests. Sample eCPMs are editable examples, not market benchmarks. This estimate excludes tax and operating costs. How AdMob defines eCPM.
How to use this tool
Set your audience
Enter daily active users and the average number of sessions per user.
Adjust your ad mix
Set impressions per session and eCPM for each ad format. Use delivered impressions and rates from your own reports when available.
Compare the result
Review estimated daily and monthly revenue, then export the assumptions and results.
How ad revenue is calculated
Daily impressions equal daily active users × sessions per user × delivered ads per session. Revenue equals impressions ÷ 1,000 × eCPM. The forecast multiplies daily revenue by the selected number of days; the default is 30 days.
Replace the example assumptions
The starting numbers are examples, not AdMob benchmarks. Real eCPM and impression delivery change with audience, ad format, demand, consent, and seasonality. If you start with ad requests, account for unfilled requests before entering delivered impressions.
A few useful details
Does this connect to my AdMob account?
No. Enter your own numbers or use the sample assumptions. The calculation runs in your browser and does not request account access.
Is the result profit?
It is estimated advertising revenue. Acquisition, infrastructure, support, and other costs still need to be deducted to calculate profit.